Nudge: Improving Decisions About Health, Wealth, and Happiness

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Thaler, Richard H., and Cass R. Sunstein. 2009. Nudge: Improving Decisions About Health, Wealth, and Happiness. Penguin Books.

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Nudge Policies [More...]
"Once you have admitted that people's decisions are affected by these kinds of factors, an obvious question is whether public policy might make use of how decisions are presented to influence behavior."

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