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{{DES | des = "The Anti-Propaganda Education Coalition has two guiding principles. (1) It is part of human nature to be susceptible to propaganda. (2) Education is the only way to fight and defeat propaganda. Learn the principles of propaganda and learn the tools of counter-propaganda." | show=}}
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THE NINE FUNDAMENTAL PRINCIPLES OF PROPAGANDA
Propaganda is the backdoor hack into your mind
BIG LIE – Always choose the big lie over the small; the masses will believe it more readily.
FOCUS – Use only one or at most two selling points.
REPEAT – Use them over and over until even your enemies know them by heart.
BLAME – Never waver, acknowledge no doubt; always blame, never credit the other side.  Debase, defame, dehumanize.
PROVOKE – First attract attention, then appeal to emotions.
CRISIS – Shades of gray don’t work: Issues must be life/death, good/evil, freedom/slavery, love/hate.
EMOTIONAL SYMBOLS – Good slogans have no literal meaning, only a strong emotional appeal.
PANDER – Ignore intellectuals and reasonable arguments; target unthinking masses with powerful emotional pitches.
NO LIMITS – Ignore all moral limits whenever stakes are high. Your willingness to do anything proves to the masses that your cause is right.


THE NINE FUNDAMENTAL PRINCIPLES OF COUNTER-PROPAGANDA
Propaganda is the backdoor hack into your mind
TRUTH – Honest opposition is practical, moral, and unbiased.
FOCUS – Address only one or at most two points.
CLARITY – Easily understood without further explanation.
RESONATE – Identify audience’s existing sentiments, opinions, and stereotypes that influence their perspectives, beliefs, and actions.
RESPOND – Lies not immediately refuted become the audience’s truth.
INVESTIGATE – Collect and analyze their propaganda to understand their message, target audience & objectives.
SOURCE – Expose covert sources of false propaganda.
REASON – Expose their logical fallacies. Human cognitive biases for rapid thought response make us vulnerable to faulty reasoning.**
DISSEMINATE – Share exposed propaganda with audiences not targeted; they can then recognize the lies and reciprocate.
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